LED lighting webshop
Redesign and SEO optimisation of a webshop with ~6,000 products. The audience is split between private buyers (home lighting) and businesses (industrial, office and workplace lighting).
Webshop at the start: losing money every month
The client came to us because the webshop was losing money every month — in the red. We started with a detailed SEO audit, identified the main issues and produced clear instructions on what needed to change for the shop to become profitable. A full redesign was agreed, including a new structure, followed by ongoing SEO optimisation. The client accepted every recommendation and, in just under a year, had a profitable webshop already planning the next upgrade.
What we did during the project
SEO audit
Detailed analysis of the current shop with concrete steps to fix and a proposed new structure to leapfrog the competition.
Full redesign
We rebuilt the webshop with the new structure and every recommendation from the SEO audit.
Product & category copy
We wrote category and product copy to surface all the information buyers need.
28 buying guides
Expert guides for LED-lighting applications across rooms, offices and industrial spaces.
Product schema + LocalBusiness
Product schema with every attribute: lumens, wattage, CRI, light colour, lifetime, IP rating. Products started appearing in Google Shopping organic results with full specs visible — a real click advantage.
Long-tail strategy
No authority at the start meant head-term ranking for "LED lighting" was unrealistic. We focused on long-tail queries with high commercial intent.
Authority building
Continuous work to turn the webshop into a niche brand — citations, mentions, content partnerships.
Link building
Articles for relevant portals and prepared placements that compounded domain authority month over month.
Concrete activities
Numbers that speak for themselves
Why this project worked
This was a demanding project that needed full team focus. The client trusted us and accepted every recommendation, and today they run a profitable webshop that keeps growing.
The long-tail strategy combined with the redesign, quality content and patient authority building proved that small retailers can win even in niches dominated by giants. The greatest satisfaction is that the client is already planning the next upgrade and an extended engagement.
Want similar results for your webshop?
Book a free 30-minute discovery audit. We analyse your shop, your competition and your realistic 12-month potential.