A small, senior team that does one thing well

Founder story (story-driven opening)

Why this agency exists

In 2018, Neven Lovrekovic was the head of organic growth at a Croatian ecommerce that sold industrial fasteners, hand tools and workshop supplies into the EU. The catalog had 18,400 SKUs. The site had a Magento 1 backend that was actively trying to ruin his year. Indexed pages had ballooned to 280,000 because of broken faceted navigation, the new product schema rollout had silently overwritten the canonical tags on the entire category tree, and the CFO had started asking awkward questions in finance reviews.

Neven fixed the technical mess in 5 months. Organic revenue went from €41,000 a month to €218,000 a month over the following year. The CFO stopped asking awkward questions.

Then a friend who ran a B2B safety distributor called and asked, "can you do for us what you did over there." Then another friend called. Then a procurement-tech founder called.

By 2020, Lobit was a real agency. By 2024, Neven and the team had won the Croatian SEO Championship, shipped 150+ ecommerce projects, and built a quiet reputation as the people you call when your catalog SEO is broken in a way the generalist agencies can't decode.

In 2026, the team decided to take that exact same playbook global, and to focus it on one specific buyer: the mid-market B2B industrial distributor whose catalog is too big, too technical, and too important to be handed to a junior account manager at a US agency.

That's why this site exists.

The philosophy (pre-emptive claim, Schlitz style)

How we run an SEO agency, and why it's different

We capped the company at 12 active clients

Most agencies are pyramids. A founder closes the deal, a senior strategist scopes it, and a junior account manager actually does the work. The founder is in the room exactly twice: at the pitch and at the breakup.

Lobit is flat. Neven and three senior leads handle every account, top to bottom. To make that math work, we cap intake at 12 active clients. When the slots fill, we close the door.

We charge in euros and pass the cost base through to you

A senior US strategist costs roughly €18,000 a month in fully loaded compensation. A senior Zagreb strategist of equivalent skill costs roughly €7,500. Both work the same Slack, the same Ahrefs, the same Google Search Console. We pass that delta through to your retainer. You get senior delivery at mid-market pricing because of geography, not because of corner-cutting.

We write the guarantee into the contract

A money-back SEO guarantee should not be a marketing line. It should be a contract clause with a defined KPI, a defined timeframe, and a defined refund mechanism. Ours is. The full terms live on the [Money-Back Guarantee] page.

We refuse work we shouldn't take

We turn down DTC beauty, supplements, fast fashion, SaaS, and local SEO every month. Not because there's anything wrong with those niches, but because we are not the best agency on Earth for them and you deserve the agency that is. Specialism is built by saying no.

We treat AI search as a 2026 priority, not a 2027 problem

ChatGPT, Perplexity and Google AI Overviews are quietly becoming a top-3 acquisition channel for B2B procurement, and most agencies are still treating GEO as a thought-leadership topic. We engineer for it inside every retainer. By the time the rest of the industry catches up, our clients will be the cited authorities in their categories.

The team (specific people, not stock-photo placeholders)

Who you'll actually work with

Neven Lovrekovic - Founder, Head of Strategy

Won the Croatian SEO Championship. 12 years in technical and ecommerce SEO. Personally leads strategy on every Lobit account. If you sign with Lobit, Neven is in your monthly review call, not a junior. Reachable on Slack inside one business day.

[Senior Lead 1 - Technical SEO] (replace with real bio)

Specializes in faceted navigation, JavaScript rendering, Core Web Vitals and schema markup for large catalogs. Background in Adobe Commerce and Shopify Plus.

[Senior Lead 2 - Content & GEO] (replace with real bio)

Specializes in commercial-intent content strategy, AI-search citation engineering and digital PR inside industrial trade press.

[Senior Lead 3 - Reporting & Conversion] (replace with real bio)

Specializes in GA4, Looker Studio, Search Console attribution, and SEO-to-revenue reporting. Builds the dashboard your CFO actually reads.

That's the entire delivery team. We do not subcontract. We do not have a "team in the Philippines that handles execution." If you sign with Lobit, you get these four people.

Where we work (London office matters)

Two offices, one stack, one standard.

• Zagreb, Croatia - our build floor. Where the technical audits, content engineering and reporting happens.
• London, United Kingdom - our client-facing office. Where contracts are signed, where in-person quarterly reviews happen for UK and EU clients, and where the European time zone overlaps the US East Coast morning.

Together those offices give us business hours that overlap the US East Coast morning, the UK day, the EU day, and the Australian afternoon. If you are an Australian client, you get a same-day reply from London. If you are a US East Coast client, you get an answer before lunch. If you are a US West Coast client, you have a response waiting at 8am Pacific.

Awards and signals (specific, not generic)

The trust stack

• 1st place, Croatian SEO Championship (winning agency, 2024)
• 150+ shipped ecommerce projects since 2018
• Google Partner - verified
• 8 years in ecommerce SEO - full-time, no pivots
• Money-back guarantee - paid out in less than 4% of engagements over 8 years
• 24 to 48 month average client lifetime in the B2B / industrial segment
• Featured in: [industry publications list - fill once real]
• Open-source contributions: [list when relevant - schema.org, llms.txt, technical SEO tools]

CTA + P.S.

Two ways to find out if Lobit is the right fit

1. Book a 30-minute fit call. Tell us your platform, revenue, and the one organic-traffic problem keeping you up. We'll tell you honestly whether Lobit can help, and if not, who can.

[Book the call →]

2. Read the case studies. Real numbers, real platforms, real industries.

[See the case studies →]

P.S.

P.S. - If you've ever sat across from an enterprise SEO agency and felt like you were being sold by one person and handed off to a different (more junior) person, you already know why founder-led delivery is rare. We built Lobit specifically to fix that. [Book the call →]

Ready to talk?

Book a 30-minute call. We'll look at your site live, your AI-search visibility, and your top three growth-blocking issues. No pitch deck. Just answers.

Book a 30-min call →   See pricing