SEO agency
Built for B2B industrial distributors who refuse to lose long-tail traffic to Grainger
You run a 5,000 to 50,000 SKU catalog. Grainger, MSC and Fastenal own the head terms. The money is in the long tail — and your long tail is invisible inside Google and ChatGPT. We exist to fix that, and we put it in writing with a money-back guarantee.
The story most industrial distributors tell us on the first call
A VP of Ecommerce at a $22M industrial supply distributor called us last quarter. He had just walked out of a board meeting where the CFO asked, in plain English, "why is our organic traffic down 38% when we have more SKUs than ever."
He had a real answer. Three of them, actually.
His Shopify Plus rebuild had broken the canonical tags on 4,200 product pages. His new faceted navigation was creating 47,000 indexable parameter URLs that Google had quietly demoted. And the in-house SEO contractor he'd inherited was still writing blog posts about "10 tips for buying gloves" while ChatGPT was already answering procurement queries directly inside the chat window.
He didn't have a content problem. He had a technical problem, an indexation problem, and an AI search problem. Three different problems pretending to be one traffic chart.
We hear a version of this story almost every week. If yours sounds familiar, you're in the right place.
Five things every distributor's SEO needs. We do all five.
From large-catalog technical SEO to citation engineering for ChatGPT, Perplexity and Google AI Overviews — complete organic growth, engineered for procurement search behaviour.
Technical SEO for large catalogs
Faceted navigation that doesn't bloat the index. Crawl budget protection. JS rendering audits for Shopify Hydrogen, React, custom SPAs. Schema on every product, category and breadcrumb.
Generative Engine Optimization (GEO)
We engineer your content so ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude cite you when a procurement buyer asks for a supplier. The fastest-growing acquisition channel in B2B.
Content for procurement search
Long-tail commercial intent research, category pillar pages, buying guides written by people who know the difference between A2 stainless and 316L. Comparison content procurement buyers actually search.
Digital PR & trade-press links
Real placements in Industrial Distribution, Plant Services, MRO Magazine and the trade titles your competitors aren't bothering with. Not "guest posts on recycled SEO blogs."
Conversion-aware PDP & PLP optimization
SEO that doesn't just bring traffic. Pages built around the buyer's actual decision criteria so clicks turn into quote requests, punch-out catalog connections, or contract-pricing inquiries.
Not sure what you need?
Book a free 30-minute consultation. We'll look at your site, your AI-search visibility, and your top three growth blockers. No pitch deck. Just answers.
Book a call →A 7-second test: open ChatGPT right now. Ask it to recommend a supplier in your category. Are you in the answer?
If you are not, you are losing pipeline you don't even see on a GA4 dashboard.
In 2026, roughly 31% of US users are searching through generative AI tools at least weekly. B2B AI-search traffic grew 127% in three months. AI-referred B2B purchases carry on average 30% higher order value than typical organic. Google AI Overviews now appear on around 14% of shopping queries — up 5.6× in four months.
The procurement buyer is no longer typing "industrial bearing supplier Ohio" into Google. She is typing "find me a supplier for SKF 6205-2RS with same-day shipping inside 200 miles of Akron, NET-30 terms" into ChatGPT. If your product schema, structured data and topical authority aren't engineered for that prompt, you are not on the shortlist she screenshots and sends to the buyer.
Lobit is the rare agency engineering for both classical SEO and GEO at the same time. Most competitors are still treating AI search as "something to think about next year." We treat it as the fastest leapfrog opportunity in B2B ecommerce since the original mobile shift of 2010–2014.
Why smart distributors choose us
We are not a generalist agency that promises everything without guarantees. We focus exclusively on measurable results that grow your profit. If we don't deliver, you get your money back.
Proven expertise
Our founder Neven Lovrekovic won 1st place in the Croatian SEO Championship. 12 years in technical and ecommerce SEO. The results speak for themselves.
Money-back guarantee
If we don't hit the agreed KPI, we refund the engagement. Written into every retainer. The only SEO agency we know of doing this for mid-market B2B ecommerce.
Transparent reporting
Clear monthly reports of what we did, what we delivered in revenue, and what we plan next. The dashboard your CFO will actually read.
Focused on revenue, not traffic
Our goal isn't to inflate sessions. Our primary KPI is your organic-attributed revenue. We measure in dollars, not vanity metrics.
Results in 90 days
You shouldn't wait a year for the first signal. We design every engagement to surface a measurable result inside the first 90 days.
Founder-led, capped capacity
We cap intake at 12 active clients on purpose. Neven and three senior leads handle every account. No junior account managers. No subcontractors.
Numbers, not adjectives
Anonymized from our project library. Full case studies on the case studies page.
Industrial fasteners — Shopify Plus, EU + UK
Starting organic revenue: €38,200/month → €276,400/month after 11 months. Indexed product pages: 1,840 → 11,470. CAC vs Google Shopping: 71% lower.
Safety & PPE distributor — Adobe Commerce, EU
AI-citation visibility (ChatGPT + Perplexity + Google AI Overviews): 0 → 89 mentions/month for buyer-intent prompts in 5 months. Quote requests: 12 → 87/month. Retainer renewed 36 months.
Industrial equipment — BigCommerce, EU
Page-1 commercial-intent keywords (MRO): 39 → 612 in 9 months. LCP: 4.8s → 1.6s on a 28,000-product PLP. Organic AOV: +24% after entity SEO rebuild.
What you get with Lobit that you don't get from a US enterprise agency
| What matters to a $5M–$50M distributor | Lobit | Typical US Tier-1 agency |
|---|---|---|
| Founder leads strategy on every account | Yes | Rarely below $20K/mo retainer |
| Money-back SEO guarantee in the contract | Yes | Almost none |
| Specialism in B2B industrial / MRO ecommerce | Sole focus | One vertical of many |
| GEO / AI search engineered into every retainer | Standard | "On the roadmap" |
| Transparent monthly pricing on the site | Published | "Contact us for a quote" |
| EUR cost base passed through to your retainer | 30–50% under US rate | Full US rate-card |
| Capped capacity — no junior swap-in | 12 clients max | Account-manager model |
We are not better than the giants at being giants. We are better than the giants at being focused, accountable, and present on your account.
What clients say about us
"In 12 months we grew organic revenue 340%. Lobit is the only agency that delivered everything they promised and more."
"After Lobit's SEO audit and ongoing work, our inbound quote requests grew 5× in the first months. Strong recommendation."
"Expert team — definitely recommend for both web and SEO."
"Professional approach and reliable daily support running an online catalog. Latest tech, my business went to another level."
"Professional, fast, and always available for any questions. Highly recommended!"
"Excellent support, efficient and fast communication. Project finished on schedule and per agreement."
Book your free consultation
Send us a message and we'll respond within one business day. The consultation is free and with no obligation. Capped capacity: 2 of 4 quarterly slots open.