Transparent pricing, no procurement theatre

Why we publish prices (Pre-emptive claim, Hopkins style)

Most agencies hide pricing. We publish it. Here's why.

US enterprise SEO agencies typically refuse to publish rate-cards because they price-discriminate based on perceived budget. A Fortune 500 prospect quotes $40,000 / month. A mid-market distributor quotes $12,000 / month. Same deliverable, different invoice.

That's an honest business model, but it isn't ours. Lobit charges every client by tier, not by appearance. The Growth tier costs what the Growth tier costs. The Enterprise tier costs what the Enterprise tier costs. The math is on this page and the math is the same for every client.

You either fit one of the tiers or you don't. If you don't, we'll tell you so on the first call instead of inventing a custom number to capture you.

The four tiers

Pick the tier that matches your scale

TIER 1 - Growth SEO + GEO

€3,500 to €6,500 / month - 6-month minimum, then month-to-month

Built for: mid-market industrial distributors doing $5M to $15M in annual online revenue, on Shopify Plus, BigCommerce, Adobe Commerce, Magento, or similar.

Scope:

• Technical SEO audit + monthly fix shipping (faceted nav, parameter handling, JS rendering, Core Web Vitals, schema)
• Content production: 4 to 6 commercial-intent pieces per month (category page rewrites, comparison content, buying guides)
• GEO engineering: structured data, llms.txt, entity SEO, citation tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews
• Link building and digital PR inside industrial trade press
• Weekly async update video + monthly live review call with Neven
• Shared Looker Studio dashboard with revenue, organic sessions, AI citations, keyword rankings
• 6-month money-back guarantee on a KPI defined in onboarding

TIER 2 - Scale SEO + GEO

€7,500 to €12,000 / month - 6-month minimum, then month-to-month

Built for: distributors doing $15M to $30M in annual online revenue, larger catalogs, more complex integrations (punch-out, ERP, multi-warehouse).

Scope: Everything in Growth, plus:

• Larger content production: 8 to 12 pieces per month
• Multi-region SEO (hreflang, market-specific schema, currency-aware feeds)
• Punch-out catalog and cXML / OCI architecture review
• ERP / PIM integration audit for product data hygiene
• Quarterly in-person review (London or on-site, depending on geography)
• Dedicated Slack channel with Neven and the senior leads

TIER 3 - Enterprise SEO + GEO

€12,000 to €18,000 / month - 12-month minimum, then quarterly

Built for: distributors doing $30M+ in annual online revenue, or running multi-region rollouts across US, UK, Canada, AU and NZ.

Scope: Everything in Scale, plus:

• Multi-market rollout (typically 2 to 4 markets in parallel)
• International digital PR and trade-press placement program
• Custom data research projects (original survey work, industry benchmark studies for digital PR)
• Quarterly board-readable SEO + GEO performance review
• Dedicated senior strategist + Neven oversight

TIER 0 - One-time audit

€1,500 to €4,500 (one-time)

Built for: distributors who want a senior diagnostic before committing to a retainer, or who want a one-off readout to take to an in-house team.

Scope:

• One full week of senior strategist time inside your store
• 40 to 60 page audit covering technical SEO, faceted nav, JS rendering, schema, content gaps, GEO visibility baseline
• Prioritized 90-day roadmap with revenue forecasts
• 60-minute readout call

Audit fee is credited against the first month of any retainer that follows, within 90 days.

How we benchmark against the market (Comparison frame, Van Camp's)

Where Lobit sits in the global SEO pricing market

Our pricing sits 30 to 50% under US Tier-1 for equivalent scope because our cost base is structurally lower (senior Zagreb compensation vs senior San Francisco compensation). We pass that delta through to your retainer. You get senior delivery at mid-market pricing because of geography, not because of corner-cutting.

Engagement model

How a Lobit engagement actually runs

Onboarding (Week 1 to 2)

• Discovery call (60 min, with Neven)
• Tech access setup (Search Console, GA4, Shopify Plus / Magento admin, Looker Studio)
• KPI agreement and contract finalization (including the guarantee terms)

Audit (Week 3 to 5)

• Full technical + content + GEO audit shipped
• 60-minute readout call
• 90-day roadmap finalized

Build (Month 2 onward)

• Weekly fix shipping (technical)
• Monthly content delivery (4 to 12 pieces depending on tier)
• Weekly async update video
• Monthly live review call
• Quarterly in-person review (Scale and Enterprise tiers)

Reporting

• Live Looker Studio dashboard refreshed weekly
• Monthly written narrative report (revenue, sessions, citations, rankings, next-month plan)
• Quarterly board-readable summary (Scale and Enterprise tiers)

What is not included

Honesty about scope. So no awkward conversations later.

Lobit's retainers cover SEO + GEO strategy, technical implementation guidance, content production, link building and reporting.

They do not cover:

• Paid media (Google Ads, Meta Ads, LinkedIn Ads). We have partner agencies we refer to. We don't pretend to be a full-service agency.
• Web design and front-end development. We can spec the technical SEO requirements for your dev team. If you don't have a dev team, we have partner shops in London and Zagreb we refer to.
• PR outside the industrial trade-press lane. General consumer PR is a different muscle.
• Translation services beyond English content. We work in English natively. Multilingual content needs a translation partner.

If you need more than SEO + GEO, we will tell you so on the first call and refer you to the right people. No upsell, no shoulder-shrugging.

Payment and currency

• We invoice in EUR by default
• You can pay in USD, GBP, EUR or AUD via Stripe or Wise
• Net-15 standard terms, Net-30 available on Scale and Enterprise tiers
• Quarterly billing available with a 5% discount on Scale and Enterprise tiers

CTA + P.S.

Two ways to start

1. Order a one-time audit (€1,500 to €4,500) → 2. Book a 30-minute call to discuss tier fit →

P.S.

P.S. - If you are paying a US Tier-1 agency $18,000 a month for a 4-person team with one senior on it, our Scale tier delivers the same scope with Neven on every account for less. The math is geography, not quality. [Book the call →]

INTERNAL LINKING SUGGESTIONS

• Link to /services/seo-for-industrial-distributors and /services/geo-ai-search-optimization
• Link to /money-back-guarantee from the guarantee mention
• Link to /lobit-vs-top-us-industrial-seo-agencies for the comparison page
• Link to /contact from every CTA

Ready to talk?

Book a 30-minute call. We'll look at your site live, your AI-search visibility, and your top three growth-blocking issues. No pitch deck. Just answers.

Book a 30-min call →   See pricing