SEO for B2B industrial distributors

HERO / OPENING (story, Caples style)

A procurement manager at a mid-size manufacturing plant in Cincinnati sits down at her desk at 8:42 on a Tuesday morning. She has 14 line items on a purchase order to source by end of week. She opens a browser tab and types this into Google:

"316 stainless socket head cap screw M8 x 30 mm bulk pricing same day shipping Ohio"

Three results above the fold are Grainger, MSC and Fastenal. The fourth is an Amazon Business listing. The fifth is one of the thousands of regional industrial distributors who could have shown up there, if their SKU page schema, their long-tail keyword targeting, their product feed, their facet handling and their internal linking had all been engineered for that exact moment of buying intent.

You sell that screw. Your warehouse is 90 minutes from her plant. Your price is lower than Grainger's. You aren't on that page.

That's what Lobit fixes.

Who this service is built for (Direct Address)

This page is for you if:

• You run a B2B distribution ecommerce site doing $5M to $50M in annual online revenue
• Your catalog is 5,000 to 50,000+ SKUs across MRO, industrial supply, electrical, fluid power, fasteners, safety, lab, JanSan, foodservice or related categories
• You sell on Shopify Plus, BigCommerce, Adobe Commerce, Magento, Salesforce Commerce Cloud or a custom platform
• Your buyers are procurement managers, plant managers, lab buyers, maintenance leads or operations directors
• You have a real SEO budget ($3,500 to $15,000 per month) and you expect real outcomes
• You're tired of agencies whose "SEO strategy" is 4 blog posts and a list of "target keywords"

If that's you, this is the right page. If you're a DTC consumer brand or a SaaS startup, the homepage will route you somewhere more useful.

The 6 problems we fix (Mistakes Corrected, Palmolive style)

Six problems that quietly eat your organic revenue. We fix all six.

Problem 1 - Faceted navigation is bloating your index

What happens: every facet combination (brand x color x size x material x ...) becomes a separate URL. Google indexes 84,000 thin near-duplicate pages. Crawl budget is wasted on garbage. Real product pages get indexed slowly or not at all.

How we fix it: systematic facet audit, parameter handling rules, canonical tags, noindex policies tuned to your category. We keep what helps you rank. We strip what's hurting you.

Problem 2 - JavaScript rendering is hiding your product data from Google

What happens: your Shopify Hydrogen, React or Vue storefront renders product data client-side. Googlebot crawls the empty shell. AI search engines see nothing useful to cite.

How we fix it: server-side rendering audit, structured data injection at the HTML level, prerender testing across Googlebot, Bingbot, GPTBot, PerplexityBot and Google-Extended.

Problem 3 - Your product schema is incomplete, broken, or both

What happens: missing aggregateRating, missing availability, missing priceCurrency, missing Brand. Your product pages look incomplete to Google Merchant Center and to AI engines that prefer well-structured data.

How we fix it: full schema.org rebuild on Product, Offer, BreadcrumbList, Organization, FAQPage, HowTo. Validated against Google's Rich Results Test and Schema.org standards. We don't just install a plugin and call it done.

Problem 4 - Your category and collection pages don't rank because they have no copy and no internal linking

What happens: a thin H1 plus 36 product tiles isn't a page Google can rank. It's a directory. AI engines have nothing to summarize. Long-tail commercial-intent traffic flows to the competitor who actually wrote the page.

How we fix it: category page rewrite with buying-guide intro, comparison content, FAQ schema, internal link block to sub-categories and pillar pages. Built around the real buying questions a procurement buyer asks.

Problem 5 - Your product feed is fighting your SEO instead of supporting it

What happens: Google Shopping feed sends one set of titles and descriptions, your SEO product pages send another. The signals fight each other. Merchant Center disapprovals quietly tank visibility.

How we fix it: feed-to-site alignment, attribute completeness, GTIN and MPN hygiene, identifier validation. The feed and the page tell Google the same story.

Problem 6 - You're invisible inside ChatGPT, Perplexity and Google AI Overviews

What happens: procurement buyers are increasingly asking AI engines to recommend suppliers. If your site isn't structured for citation, you aren't in the answer. You don't even see it in GA4.

How we fix it: GEO engineering, llms.txt deployment, entity SEO, passage-level optimization, citation tracking, prompt-coverage analysis. Full breakdown on the [GEO service page].

How an engagement actually runs (Q&A, Phoenix Mutual style)

The questions every Head of Ecommerce asks us in the first call. Answered up front.

"How long until I see results?"

On a healthy site, traffic improvements start in months 2 to 3 from the technical fixes. Real revenue inflection usually lands in months 4 to 6 as the rebuilt pages compound and the content engine ships. We hold our money-back guarantee against a 6 to 9 month KPI window depending on starting state. No vague "SEO takes a year" hand-waving.

"Who actually does the work?"

A senior strategist (often Neven himself) runs your account. No junior account manager. No team in another time zone you've never met. Slack and a shared Google Drive. Weekly async update video. Monthly live review call.

"Will you also write content, or just do the technical?"

Both. The technical fixes unlock the crawl. The content fills the pages. The GEO layer earns the AI citations. You don't have to coordinate three vendors. We are the single accountable team.

"Do you replace my in-house SEO person?"

Usually no. The best results come when we work alongside an in-house lead who knows your products, your buyers and your ERP. We handle the strategy, the technical depth and the GEO work that in-house teams rarely have bandwidth for. Your in-house lead keeps the institutional knowledge.

"What platforms do you specialize in?"

Shopify Plus, BigCommerce, Adobe Commerce (Magento), Salesforce Commerce Cloud, and custom React/Next stacks. We don't pretend to be experts in WordPress with WooCommerce for a 30,000 SKU industrial site. If your platform is wrong for your scale, we'll say so.

"Do you handle international SEO?"

Yes. Hreflang strategy, market-specific schema, currency-aware product feeds, localized content for US, UK, Canada, Australia and New Zealand markets. If your business runs on .com plus regional ccTLDs or sub-folders, we'll architect it properly.

"What's the contract length?"

Standard is 6 months. After that, month-to-month. We don't lock clients into 12 or 24 month contracts. If we're doing the work, you'll stay. If we're not, you should leave.

"How does the guarantee work?"

Defined KPI (usually organic revenue, organic sessions, or AI-citation count, depending on starting state), defined timeframe (usually 6 months), defined refund mechanism (pro-rated retainer refund). Full terms on the [Money-Back Guarantee page]. If you've ever asked a US enterprise agency for written outcome accountability, you know how rare this is.

The deliverables (specific, not vague)

What lands in your inbox every month

Month 1 - Foundation audit

• 40 to 60 page technical SEO audit, prioritized by revenue impact
• Faceted navigation map and parameter-handling plan
• JavaScript rendering audit across Googlebot, Bingbot, GPTBot, PerplexityBot
• Schema markup gap analysis
• Product feed-to-site alignment audit
• GEO visibility baseline: where you appear inside ChatGPT, Perplexity, Gemini and Google AI Overviews today
• 90-day prioritized roadmap with revenue forecasts

Months 2 to 6 - Build and ship

• Weekly technical fixes shipped (priority order)
• Category page rewrites: 4 to 8 per month depending on catalog size
• Content production: 4 to 8 commercial-intent pieces per month
• Internal linking architecture buildout
• Structured data deployment and validation
• GEO engineering: llms.txt, entity SEO, passage optimization
• Link building and digital PR inside industrial trade press
• Monthly live review call with Neven and a shared Looker Studio dashboard

Month 6 review

• Outcome assessment against the guaranteed KPI
• 6-month renewal roadmap with the next set of growth levers
• If we missed the KPI: guarantee refund mechanism activated, no awkwardness

Proof (specific numbers, Hopkins style)

Recent outcomes

(Anonymized from active and recent engagements. Full case studies on the [Case Studies page].)

• Industrial fasteners distributor, Shopify Plus, EU + UK: organic revenue from €38,200 to €276,400 / month in 11 months.
• Safety & PPE distributor, Magento, regional EU: AI-citation visibility from 0 to 89 mentions per month inside ChatGPT, Perplexity and Google AI Overviews in 5 months.
• Industrial equipment ecommerce, BigCommerce, EU: Page 1 commercial-intent keywords from 39 to 612 in 9 months. LCP from 4.8s to 1.6s on a 28,000-product PLP.

We measure in revenue and citations. So should you.

Pricing (transparent, Hopkins style)

Transparent monthly pricing. No procurement theatre.

Most US agencies hide pricing behind "contact us for a quote" so they can price-discriminate based on your perceived budget. We refuse to play that game.

Full pricing page: [/pricing]. EUR pricing intentional, you can pay in USD, GBP, EUR or AUD via Stripe or Wise.

Risk reversal (creative, Hopkins style)

The simplest way to find out if Lobit is right for you: order a one-time audit.

Pay €1,500. A senior Lobit strategist (often Neven himself) spends one full week inside your store and ships a 40 to 60 page audit with a prioritized 90-day roadmap.

If, after reading the audit, you decide to retain Lobit for a 6-month engagement, the entire audit fee is credited against your first month. Net cost: zero.

If you decide to take the audit and implement it in-house with your own team, that's also fine. You keep the audit. We've helped. No hard feelings, no follow-up sequence.

If we can't find anything worth fixing on your site, we refund the audit fee in full and tell you so in writing. That's never happened in 8 years, but the offer stands.

[CTA] Order an audit →

CTA + P.S.

Three ways to start

1. Book a 30-minute strategy call → 2. Order a one-time audit → 3. Download the "5 Catalog-SEO Mistakes Most Distributors Are Making in 2026" PDF → [lead magnet]

P.S.

P.S. - Grainger's online catalog grew by 18% in 2025 and they are publicly targeting 80% digital sales by 2030. Fastenal is feeding 108,000 vending machines with online reorder data. MSC's SEO team is bigger than most agencies. They are not going to slow down and let the mid-market catch up. Your organic growth in 2026 is a function of how seriously you treat catalog SEO and AI search this year, not next. [Book the call →]

INTERNAL LINKING SUGGESTIONS

• Link to /services/geo-ai-search-optimization from Problem 6 and the GEO mention in Section 4
• Link to /niches/mro-distribution, /niches/lab-scientific-supply, /niches/safety-ppe-workwear from Section 1 ("who this service is for")
• Link to /case-studies from Section 5
• Link to /pricing from Section 6
• Link to /money-back-guarantee from the guarantee mentions
• Link to /about for founder context
• Link to /contact and /audit from every CTA

Ready to talk?

Book a 30-minute call. We'll look at your site live, your AI-search visibility, and your top three growth-blocking issues. No pitch deck. Just answers.

Book a 30-min call →   See pricing