Lobit vs Coalition Technologies — for B2B industrial distributor SEO
Coalition Technologies is a well-known generalist agency with broad ecommerce SEO experience. Lobit is purpose-built for B2B industrial distributors with 5K–500K SKU catalogs. Here is how the two compare on the criteria that actually matter for industrial wholesale.
The short answer
If you sell direct-to-consumer fashion, beauty or home goods on Shopify and want a competent, broad-service ecommerce agency, Coalition Technologies is a reasonable choice. If you sell industrial parts, distribute OEM-branded line cards, run a quote-cart with NET-30 credit, and need to rank for 50,000 BOFU queries with engineering-level specification language — Lobit is engineered for that exact workload.
Side-by-side comparison
| Criterion | Lobit | Coalition Technologies |
|---|---|---|
| Primary specialisation | B2B industrial distributors only | Broad ecommerce / DTC / lead-gen |
| SKU catalog scale | 5K–500K SKUs, programmatic SEO | Typically 100–10,000 SKU DTC stores |
| BOFU specification queries | Engineering-language cluster build | Generic ecommerce keyword research |
| OEM cross-reference engines | Standard offering | Not a standard service |
| AI Overview / GEO citation | Productised, evidence-led | Emerging area |
| Schema for distributor PDPs | Product + Offer + AvailabilityAtOrFrom + custom | Standard Product schema |
| Quote-cart conversion engineering | Yes — RFQ, MOQ, NET-30 funnel | Limited B2B focus |
| Replatforming SEO (Magento → BigC, etc.) | Productised service | Available but not specialised |
| International / hreflang (8+ markets) | Productised service | Available |
| Guarantee | 90-day ranking improvement or money back | Custom contracts |
| Founder track record | Croatian SEO competition winner; 12+ years agency operation | US agency since 2009, broad client list |
| Engagement model | 6–12 month strategic retainers, fixed productised options | Monthly retainers, project work |
Where Lobit is structurally better
Industrial niche depth. We do not also serve cosmetics, fashion, supplements, real estate or law firms. Every account we run is a B2B industrial distributor. That means our playbooks, schema libraries, OEM cross-reference templates, and link-building outreach lists are all sharpened against the same problem.
AI Overview citation engineering. Coalition Technologies has experience with traditional SEO but does not lead with GEO / AI Overview as a productised service. Lobit treats AI Overview citation as a first-class deliverable with measurable inclusion-rate reporting.
Quote-cart and RFQ funnel work. Industrial buyers rarely click "add to cart." They request quotes, negotiate volume pricing, and place orders on NET-30 credit. Lobit engineers the SEO-to-RFQ funnel as a core capability — Coalition's playbooks are built for direct checkout DTC.
Programmatic SEO at 50K-SKU scale. Lobit publishes 25K–250K landing pages from a structured PIM in a single quarter for clients with the right data hygiene. This is not a typical Coalition Technologies deliverable.
Where Coalition Technologies might be the better fit
- You are a DTC brand on Shopify with a 200-SKU catalog and need broad ecommerce growth (SEO + paid + email).
- You want a one-stop-shop including paid media, CRO, email marketing, and full creative services in addition to SEO.
- You do not need industrial-specific specialisation.
The honest take
Coalition Technologies is a credible generalist agency with a long track record. They are simply not engineered around the workflow of a B2B industrial distributor. If your buyers paste OEM part numbers into Google and search by MERV rating, beta ratio, micron size, NEMA code, or NPT thread spec — pick the agency that builds for that buyer.
Proof, guarantee, next step
Read our money-back guarantee and book a strategy call. We will pull your current visibility, your three closest direct competitors, and 50 BOFU queries your site should be ranking on inside 90 days.
Talk to a senior strategist
Fill the form. We reply within one business day with a written answer or a calendar link. No pitch deck, no automated bot.