Q: Is Lobit big enough to handle a 50,000-SKU catalog?

To the Head of Ecommerce shortlisting Siege Media and Lobit

If your shortlist already has Siege Media on it, you are doing the right kind of homework. Siege is a real agency with real wins, mostly in content marketing and digital PR. They earned their reputation.

This page is not a hit piece. It is the comparison we wish every distributor had before signing a 12-month retainer.

Read it the way a buyer reads two quotes from two manufacturers. Same job. Different tools. Different price. Different risk.

What Siege Media is actually built for

Siege Media is a 100+ person US agency that grew up in San Diego doing content-led link building. Their best case studies tend to share three traits:

• DTC or consumer SaaS brands
• A blog-first content engine
• Top-of-funnel keywords where editorial pieces earn natural links

They are very good at that. The team is large, the process is mature, the writers are real journalists, and the digital PR muscle is genuine.

Where the model strains is when the work is not "publish a great guide and earn links," it is "fix 18,000 product pages, get a faceted catalog out of the index without nuking the equity, and earn citations inside AI Overviews on technical specification queries."

That is the work of a B2B industrial distributor with 5,000 to 50,000 SKUs on Shopify Plus, BigCommerce or Adobe Commerce. It is a different sport.

What Lobit is actually built for

Lobit is a specialist B2B industrial distributor SEO firm. EUR-Zagreb cost base, London presence, money-back guarantee, and a deliberately narrow niche.

We focus on three problems, in this order:

1. Large-catalog technical SEO. Crawl budget, faceted navigation, JS rendering, internal linking at scale, schema-engineered PDPs, PIM-to-SEO pipelines.
2. Generative-engine optimisation. Winning the citation inside AI Overviews and ChatGPT answers on commercial-intent queries, where 14% of shopping queries now trigger an AI answer and your competitor is being quoted instead of you.
3. Distributor-grade content. WDF*IDF semantic depth on category and PDP copy, not 2,000-word "ultimate guide" blogs that read like a Siege portfolio piece but never convert a buyer searching "ASTM A193 B7 stud bolt 1/2 x 6."

We do not try to be everything. We are the wrong agency for a DTC skincare launch. We are usually the right agency for a $15M MRO distributor whose Shopify Plus catalog is leaking 40% of its crawl budget to faceted dead-ends.

Side-by-side, no spin

| Dimension | Siege Media | Lobit |

|---|---|---|

| Ideal client | DTC, SaaS, consumer brands with content engines | B2B industrial / specialty distributors, 5K to 50K SKUs |

| Core strength | Content marketing + digital PR + editorial link building | Technical SEO at catalog scale + GEO + B2B distributor content |

| Typical fee (US, 2026) | $8,000 to $25,000+ per month retainer | $3,500 to $8,000 per month retainer |

| Headcount on your account | Account team usually 4 to 6 people | 2 to 3 senior practitioners, no junior shuffling |

| Generative-engine optimisation | Mentioned, not productised | Productised service (page 77), ICP-specific GEO playbook |

| Large-catalog crawl-budget work | Available but not the centre of practice | Centre of practice |

| Schema-engineered PDPs | Generic | Industrial PDP schema engineering (page 55) |

| WDF*IDF semantic depth on PDP copy | Not a documented capability | Productised (pages 17 and 78) |

| Money-back guarantee | No | Yes (page 10) |

| Industrial vertical depth (MRO, lab, safety, electrical, HVAC, fluid power, fasteners, metalworking, etc.) | Light | 19+ verticals with named pages |

| English-speaking country coverage | US-first | US, UK, Canada, Australia, New Zealand, Ireland, South Africa (pages 34 to 38, 76, 82) |

| Reporting | Polished, marketing-dashboard style | P&L-style: pipeline, captured demand, AI citation share, revenue per non-brand session |

Where Siege probably beats us

We are not pretending the comparison is one-sided. If any of these describe your situation, Siege is likely the better fit:

• You are a DTC brand with a strong brand story and need a content engine that wins editorial links from Forbes, NYT, Wirecutter and the like.
• Your traffic problem is "we don't get covered enough," not "our facets are eating our crawl budget."
• You have a $20,000+ per month budget and want a larger team layer.
• Your CMO measures success in domain rating and unlinked mentions before revenue.

That is real work and Siege does it well. Hire them.

Where Lobit beats Siege for a B2B industrial distributor

Now the honest other side.

• Catalog-scale technical SEO. A 30,000-SKU Shopify Plus catalog is a different animal from a 40-page Webflow site. We have done the work. The deliverable list on page 61 (technical SEO audit) is the actual scope, not a sales deck.
• GEO as a productised service. AI Overviews appeared on 14% of shopping queries in our last sweep, up 5.6x in 4 months. Almost no Tier-1 US agency is shipping a productised GEO service for industrial. We are (pages 4, 15, 21, 27, 63, 77).
• **WDF*IDF on PDPs.** Most agencies do keyword research. We do term-frequency analysis on the top 10 ranking PDPs for a query, compute the WDF*IDF gap, and rewrite your copy until your PDP earns the semantic completeness Google rewards. See pages 17 and 78 for the methodology and page 93 for an applied case.
• Vertical depth. We have a published page on the exact niche you operate in: MRO, lab/scientific, safety/PPE, electrical, fluid power, fasteners, JanSan, HVAC/plumbing, foodservice, industrial automation, HD/fleet, medical/surgical, industrial packaging, welding, abrasives, pumps/valves, chemicals/lubricants, power transmission, building products, agricultural, test and measurement, and (new in v13) industrial uniform and foodservice ingredients. That is the menu Siege does not have.
• Price-to-output ratio. A US distributor paying Siege $18,000/month gets a strong content engine. The same distributor paying Lobit $6,500/month gets a technical + GEO + content stack pointed at non-brand revenue. The maths is not subtle.
• Money-back guarantee. If the agreed milestones in the first 90 days do not land, you get your fees back. Page 10 has the wording. Siege does not offer this. Almost no Tier-1 US agency does.

What this comparison costs Siege fans nothing to admit

Siege Media is a good agency. They are also expensive, content-centric, and not specialised in B2B industrial distribution. If you are an SaaS company shipping a blog, hire them. If you are a $25M electrical wholesaler with a leaking BigCommerce catalog, you will burn three quarters of their retainer on work that is not the bottleneck.

The bottleneck for industrial distributors in 2026 is rarely "we need more thought-leadership blogs." It is "our PDPs do not rank, our facets are indexed wrong, AI Overviews cite our supplier instead of us, and our Shopify migration last year cost us 22% of organic revenue."

Hire the specialist for the specialist problem.

What happens if you book a call with Lobit

Three things, in this order.

1. A 30-minute working session, not a sales call. We walk through your top 20 revenue PDPs, your Search Console export, and one real category page. You leave with a written diagnosis of the three highest-ROI fixes.
2. If the fit is right, a 90-day plan (see page 24) with a published milestone list and the money-back guarantee attached.
3. If the fit is wrong, we tell you. We have referred prospects to Siege, to OuterBox, and to in-house hires when that was the honest answer.

Quick FAQ

Q: Is Lobit big enough to handle a 50,000-SKU catalog?

A: Yes. The team is intentionally senior, not large. The largest catalog currently in active engagement is 78,000 SKUs on Adobe Commerce. The work is process, not headcount.

Q: We already pay Siege. Is it worth a second opinion?

A: Yes. The 30-minute working session is free and produces a written diagnosis you can take back to your existing agency. We have had three current Siege clients run that exercise in 2026. Two stayed with Siege, one switched. Both are fine outcomes.

Q: Can Lobit handle US-time-zone calls?

A: Yes. The London office covers UK and US East-coast working hours. Most calls happen 8am to 1pm New York time.

Q: Does the money-back guarantee really mean money back?

A: Yes. Wire transfer, no clawback clauses, no "credits." Page 10 has the actual contract language we use.

Compare in 60 seconds and decide

You did the homework. You found Siege. Now you found us. Do one more thing.

Take your 12 highest-revenue category pages. Paste each URL into Google. Look at the AI Overview that triggers. Count how many of them cite a competitor before they cite you.

If the number is bigger than four, you have a GEO problem and you have an agency choice to make.

Book the 30-minute working session

P.S. The fairest test of any agency is the one they pass when nobody is watching. Ask both Siege and Lobit for three current B2B industrial distributor clients you can call directly, with the contact's permission. The agency that can put a real Head of Ecommerce on the phone within a week is usually the one that has actually done the work.

Prefer a call?

Book a 30-minute strategy call. We'll look at your site live, your AI-search visibility, and your top three growth-blocking issues. No pitch deck. Just answers.

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