SEO + PPC Integrated Demand Capture for B2B Industrial Distributors

The dual-channel insight nobody pays attention to

Alfred told you the smartest B2B industrial distributors run Google Ads not just for the clicks but for the data. Every Google Ads search-query report (SQR) is a leaked dataset of what your actual paying buyers type into Google. That dataset is more valuable than any third-party keyword tool because it represents real, converted intent — not modelled volume.

Most agencies run PPC and SEO in separate silos with separate teams and separate KPIs. The PPC team optimises for ROAS on this week's clicks. The SEO team optimises for traffic three quarters from now. Neither team mines the SQR for SEO targets. The distributor pays for the same click forever.

What Lobit delivers

• Quarterly SQR-to-SEO mining sprint — we extract every converted PPC query from the previous quarter, score it by commercial intent and existing organic rank, and build the SEO landing-page roadmap from that data.
• Shared landing pages engineered for both channels — pages that simultaneously serve as PPC quality-score 10 destinations and rank for the same query organically, eliminating duplicate landing-page work.
• Negative-keyword feedback loop — SEO ranking gains feed back into PPC negative-keyword lists, redirecting paid budget away from terms you now own organically and toward terms where paid still wins incrementally.
• Dual-channel attribution dashboards — Looker Studio / GA4 dashboards showing the dollar value of clicks you stopped paying for because SEO took the rank, alongside the dollar value of new SEO traffic captured.
• Branded-search budget protection — explicit policy on whether to bid on competitors' brand terms or starve them via organic alone (depends on category and competitive dynamics).

Scope and deliverables — fixed-price productised

• Duration: 6-month engagement, renewable.
• Deliverables: quarterly SQR mining + scoring (4 sprints over a year), 24 shared-channel landing pages built, 12 SEO-vs-PPC overlap reports, dual-channel dashboard.
• Inputs required from you: read access to Google Ads, GA4, and your PIM / ecommerce catalog.
• Out of scope: ad creative production (text ads, RSAs, display), paid social, Amazon Advertising. We refer those to specialist partners.

Who this is for

B2B industrial distributors already spending $15K–$250K/month on Google Ads with a defined search campaign. Operators who suspect they are paying for clicks they should own organically. Marketing leaders who want a single agency owning the SEO/PPC handshake instead of two siloed vendors.

Pricing

USD 42,000 fixed for the 6-month engagement (or 4 monthly invoices of USD 10,500 — let's discuss what works for your finance team). Add-on at USD 18,000 if you also want full PPC campaign management (search, shopping, performance max) integrated.

Proof, guarantee, next step

Money-back guarantee on the SEO ranking deliverables. Book a strategy call and we will run a one-hour PPC SQR mining demo on your real account data so you can see what is hiding in there.